Surrogate user research

19May08

Read this interesting post on extreme user research [via elearningpost] User research… but not in the typical version, meaning lengthy ethnographic studies that seem to take forever before obtaining some data. I’m talking about a simpler way, a faster way of doing it. I call it “extreme user research.” What’s so extreme about it? Well, […]

Filed under: Research methods   |  Closed
Tags: consumer research, consumer understanding, consumers, design, extreme ser research, quick research, research insights, surrogate research, user research