Archive for the ‘Research methods’ Category

Here is a piece I came across – Complete Beginner’s Guide to Design Research – seems interesting and pretty comprehensive. And as always, I have a few windows open and find myself unable to read the piece at one go – so here I am bookmarking it, in a way. And I am glad, since […]

I am working right now on an article about a social issue that has been a topic of discussion in India for some time now. Enough has been said and written about it (so why am I writing more?! this article looks at tracing the roots of this problem and its “progress” and current activism […]

A fascinating article on the LA Times technology blog – YouTube applies science to the art of viral marketing – here and now data – and the perfect target respondent – any researcher’s dream! And a huge huge lesson here from an old post by webguru Jeremiah – A night at the Twitterbowl I keep […]

Read this interesting post on extreme user research [via elearningpost] User research… but not in the typical version, meaning lengthy ethnographic studies that seem to take forever before obtaining some data. I’m talking about a simpler way, a faster way of doing it. I call it “extreme user research.” What’s so extreme about it? Well, […]

Children do it best – launch into a story when asked a question. I believe it is a natural thing for adults could do it too, given time and comfort in the situation. Some links I have been hoarding on stories (for future reading, I promised myself at the time of saving them long long […]

Of late, I have been spending a lot of time on photography sites looking at some wonderful stuff and looking for tips ands tricks in the process. One thing I never could do with a camera is point it at someone’s face and capture a momnt or an emotion, or even just that face… (portrait, […]

I had read this bit on adrants a while ago… Focus Group Company Promotes Services With Cheap Focus Groups – For all you Boston area ad agencies that want to put your work in front of focus groups on the cheap, Bernett Research is offering a 20-30 minute focus group for $1,000. At first glance, […]

BrainReactions has an interesting post on the use of online focus groups while doing research on the young. Online focus groups – in this case, more of a panel of young people who will rgularly participate in research conducted online and save the rest of the world from watching the truly awful ads that somehow […]

I had blogged a couple of months ago on bad survey design, following a particularly unpleasant personal incident I went through. Here is Steve Portigal who says (well, screams, going by the tone of his post :)) Bad Survey Design. Please Stop! Steve on why badly designed survey is dangerous, says it sharp and succint […]

Taking off from a post I have just made on my other blog – Why 70? Why not 68? Or 72? these are my reflections as I walk away from a “personality test” in the form of a true-false questionnaire. Apart from the ever-debated question of how is it possible, and how far is it […]