Archive for the ‘Research methods’ Category

BrainReactions has an interesting post on the use of online focus groups while doing research on the young. Online focus groups – in this case, more of a panel of young people who will rgularly participate in research conducted online and save the rest of the world from watching the truly awful ads that somehow […]

I had blogged a couple of months ago on bad survey design, following a particularly unpleasant personal incident I went through. Here is Steve Portigal who says (well, screams, going by the tone of his post :)) Bad Survey Design. Please Stop! Steve on why badly designed survey is dangerous, says it sharp and succint […]

Taking off from a post I have just made on my other blog – Why 70? Why not 68? Or 72? these are my reflections as I walk away from a “personality test” in the form of a true-false questionnaire. Apart from the ever-debated question of how is it possible, and how far is it […]

Lorenz at Antropologi has a very interesting link to play as research method – how do we best get data from children? Using insights gained from observing children at play, getting them to produce stories and drawings can be much more productive than merely getting verbal data from them. It keeps their interest levels high […]

I keep going back to read Grant McCracken’s views on the problems of what he calls partial ethnography. In the partial view, the ethnographer becomes, in effect, the marketer’s surrogate, a way for the marketer to see into the life of the consumer, his or her eyes and ears in place. The presumption here is […]

Came across this on Dina's blog – "One thing remains constant about our humanity – that we must never stop trying to tell stories of who we think we are. Equally, we must never stop wanting to listen to each other's stories. If we ever stopped, it would all be over. Everything we are as […]

Or the method. Suddenly focus group bashing is all the rage. Just as “let’s do focus groups” was the war cry till recently… So when did focus groups move from being synonymous with qualitative research to becoming a hated f-word? And why? The answer to this is in the earlier paragraph itself. Used indiscriminately and […]