Archive for the ‘Interesting research’ Category

Study quoted in Outlook on happiness levels across cities in India – Bangalore, City In A Deep Blue Funk Despite its weather and greenery; despite its emergence as the city of opportunities, Bangaloreans are India’s unhappiest people. Once again, a lot of figures and percentages quoted from this study by Synovate but little analysis and […]

Measuring a child’s IQ is an obsolete way to determine intelligence, and in fact, labels youngsters unfairly, according to a University of Alberta professor. From the Science Blog The traditional IQ measure, as can be expected when graphed, is a curve in the classic ‘bell’ shape where most people are distributed around the average intelligence […]

What Stylish Young Women Are Wearing No, this is not the sequel to Bertram Wooster’s ‘What the well-dressed man is wearing’. Further discussion on the age-old hypothesis that the length of hemlines is connected to prevalent social and economic moods… The economics and anthropology of the bare midriff – insights into the midriff and hemline […]

Came across a very interesting website today, India Resource Centre. And while browsing the site, also found this study India: A Media Analysis As a strong advocate and enthusiast of alternative research methodologies (anything but the F-technique – Focus Groups, you dirty minds), this research fascinates me for the neat use of content analysis. Like […]

After adults and teenagers, it is now the turn of children…. To be researched as ‘consumers’. O&M India‚Äôs knowledge management unit, Ogilvy Discovery recently conducted a national-level study on Indian children in the 4-to-12-years age group. The aim of the study was to understand the pressures and motivations of Indian children, and glean implications for […]

Yet another cover story from Outlook based on a survey. Second time in two issues. This time called rather dramatically, MNCs : Villains or Victims ? In general, I have nothing against polls as a research tool or when used for prediction or post-mortem. What I am tired of is the way surveys are increasingly […]