Youtube the world’s biggest focus group?

12Jun08

A fascinating article on the LA Times technology blog – YouTube applies science to the art of viral marketing – here and now data – and the perfect target respondent – any researcher’s dream!

And a huge huge lesson here from an old post by webguru Jeremiah – A night at the Twitterbowl

I keep hearing the same question – but can such research ever take the place of conventional research? I say, why should they? Why cannot such new research techniques be used to complement and supplement research data from traditional methods…?

Why should internet replace print? Why should the new give way to the old, where the old has its uses?

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