Mobiledu in China
The WSJ writes (article only for subscribers) about Nokia’s new service in China that enables mobile phone users to download Chinese lessons on to their phone.
Nokia plans to charge users for the new, made-for-China service, called Mobiledu, which it launched yesterday. The service, which includes both audio- and text-based lessons, aims to capitalize on China’s enormous language-learning market, which has been growing quickly as Chinese embrace global business and prepare for an influx of foreign visitors during next year’s Olympic games in Beijing.
I wonder how such a service would work in India… assuming potential users have basic working knowledge of English, enough to use a phone with the keyboard in English.. would that make ‘learning’ easier? as opposed to say, the keyboard in Chinese and a user with minimal knowledge of English? I wonder…
Filed under: Emerging markets, Mobile telephony and communication |