On netnography – ethnography on the net


Not a typo, this. Check out a netnographic investigation of online communities here.

(Link through antropologi.info)

“Netnography,” coined from ‘ethnography on the Internet,’ is an emerging qualitative research methodology adapting ethnographic research techniques to the study of cultures and communities constructed through the Internet.

There are links to Robert Kozinets’ site with netnography and much more .

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