Archive for the 'Research methods' Category
I am working right now on an article about a social issue that has been a topic of discussion in India for some time now. Enough has been said and written about it (so why am I writing more?! this article looks at tracing the roots of this problem and its “progress” and current activism [...]
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Tags: interviewing, primary research, research quotes, secondary research
A fascinating article on the LA Times technology blog – YouTube applies science to the art of viral marketing – here and now data – and the perfect target respondent – any researcher’s dream!
And a huge huge lesson here from an old post by webguru Jeremiah – A night at the Twitterbowl
I keep hearing the [...]
Filed under: Internet and blogging, Research methods | 2 Comments
Tags: focus group, online research, qualittaive research, Research methods, twitter research, youtube
Surrogate user research
Read this interesting post on extreme user research [via elearningpost]
User research… but not in the typical version, meaning lengthy ethnographic studies that seem to take forever before obtaining some data. I’m talking about a simpler way, a faster way of doing it. I call it “extreme user research.” What’s so extreme about it? Well, it [...]
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Tags: consumer research, consumer understanding, consumers, design, extreme ser research, quick research, research insights, surrogate research, user research
Stories on stories
Children do it best – launch into a story when asked a question. I believe it is a natural thing for adults could do it too, given time and comfort in the situation. Some links I have been hoarding on stories (for future reading, I promised myself at the time of saving them long long [...]
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Of late, I have been spending a lot of time on photography sites looking at some wonderful stuff and looking for tips ands tricks in the process. One thing I never could do with a camera is point it at someone’s face and capture a momnt or an emotion, or even just that face… (portrait, [...]
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Really short focus groups
I had read this bit on adrants a while ago… Focus Group Company Promotes Services With Cheap Focus Groups – For all you Boston area ad agencies that want to put your work in front of focus groups on the cheap, Bernett Research is offering a 20-30 minute focus group for $1,000.
At first glance, my [...]
Filed under: Qualitative models and methods, Research methods | 2 Comments
BrainReactions has an interesting post on the use of online focus groups while doing research on the young. Online focus groups – in this case, more of a panel of young people who will rgularly participate in research conducted online and save the rest of the world from watching the truly awful ads that somehow [...]
Filed under: Internet and blogging, Research methods | 1 Comment
More on bad survey design
I had blogged a couple of months ago on bad survey design, following a particularly unpleasant personal incident I went through. Here is Steve Portigal who says (well, screams, going by the tone of his post ) Bad Survey Design. Please Stop!
Steve on why badly designed survey is dangerous, says it sharp and succint [...]
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Taking off from a post I have just made on my other blog – Why 70? Why not 68? Or 72? these are my reflections as I walk away from a “personality test” in the form of a true-false questionnaire. Apart from the ever-debated question of how is it possible, and how far is it [...]
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Play as research
Lorenz at Antropologi has a very interesting link to play as research method – how do we best get data from children? Using insights gained from observing children at play, getting them to produce stories and drawings can be much more productive than merely getting verbal data from them. It keeps their interest levels high [...]
Filed under: Ethnography and anthropology, Research methods | Leave a Comment
