Seeing is believing

21May08

I remember a session in college where our research methods teacher took us through a ‘follow my instructions carefully’ routine. He spoke aloud as he demonstrated simple actions – now raise your left hand, touch your ear and so on. And then ’slowly bring your hand down and touch your cheek’ – he said, at [...]

Filed under: Pot pourri   |  1 Comment
Tags: color, meaning, symbol, visual cue

Surrogate user research

19May08

Read this interesting post on extreme user research [via elearningpost]
User research… but not in the typical version, meaning lengthy ethnographic studies that seem to take forever before obtaining some data. I’m talking about a simpler way, a faster way of doing it. I call it “extreme user research.” What’s so extreme about it? Well, it [...]

Filed under: Research methods   |  Leave a Comment
Tags: consumer research, consumer understanding, consumers, design, extreme ser research, quick research, research insights, surrogate research, user research