What they do and what they say

14Dec05

I was thinking more on the previous post on observation versus interview methods. This is how I see the ethnographic method in the context of design / product development: consumer-led data and insights

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technorati tags: ethnography, design research, new product develpoment, observation

Filed under: Ethnography and anthropology   |  1 Comment

Ethnography in design research

14Dec05

I have been hearing so many voices about ethnography-anthropology and the intersection point in design research. Am linking to some of those here mainly to bookmark them for my own reference. And some questions…
Is ethnography the domain of anthropology(ists) alone any longer?
How does the researcher (who may or may not be a trained anthropologist – [...]

Filed under: Ethnography and anthropology   |  2 Comments